Stop doing manual math. Instantly calculate your implied cost per click based on your CPM and click-through rate.
CPM stands for "Cost Per Mille" (mille is Latin for thousand). It is the cost an advertiser pays for every 1,000 views or impressions of an ad. It's the primary metric for brand awareness campaigns.
CPC stands for "Cost Per Click." It is the actual price you pay for each click in your ad campaign. This is the key metric for performance-driven campaigns focusing on conversions.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. Formula: (Total Clicks / Total Impressions) × 100. Higher CTR usually lowers your implied CPC.
CPC = CPM / (CTR * 10)
CPM = CPC * CTR * 10